Who are we?
Bloom
Consulting
Academy
The Academy is a “Business School” for place branders run by experienced practitioners and academic educators in the field. We each have 20+ years of experience in place brand strategies, skills development and investment in people programmes.
Our mission
Is very clear!
To empower place brand development and implementation teams in nation, region and city branding and marketing teams in the hospitality, tourism, and travel sectors, with the skills they need to help bring their place brand vision to life.
Our Sister Company
Since 2003, Bloom Consulting has been developing Nation Branding and Place Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
INVESTMENT, TOURISM, TALENT, PRIDE, DIPLOMACY, EXPORTS
Our courses are built with the perfect blend of theory and practice in mind
At the core of our offerings is a customized training experience, meticulously designed to meet the unique needs of place branders. Through a range of workshops, masterclasses, and online courses, we provide a tailored educational journey that resonates with the specific challenges and objectives of each brand.
Our commitment to professional excellence is underscored by our certification programs. As participants engage with our curriculum, they earn CPD-certified qualifications that not only validate their expertise but also enhance their professional trajectory in the field of place branding.
The Place Branding Journey
Our curriculum is structured to support the journey of a place brander at every stage:
Brand Custodians delve into the essence of place brand initiation, engage in tailored leadership training, and participate in knowledge exchange forums.
Brand Builders are equipped with the tools for place brand set-up, and they deepen their expertise through CPD-certified masterclasses.
Brand Operators focus on executing the place brand strategy, leveraging self-directed and video masterclass learning to refine their operational skills.
